Kynective

Our work

Narrative media shaped
around what the work
needs to achieve.

Films and podcast shows grounded in understanding, shaped by
strategy and created to connect with people.

For agencies

A strategic partner
behind stronger
agency work.

We work alongside agency teams when a brief
benefits from research, behavioural insight, narrative
strategy or specialist production capability.

We strengthen the agency’s work without competing
for the client relationship. The agency remains at the
centre; we help make the outcome better.

Featured projects

01 · Sisters in the Brotherhood

Documentary video

Women building careers and
community in the skilled trades

A documentary-style film sharing the experiences of
women finding opportunity, belonging and a future in the
trades.

Purpose

To create work that is relevant, credible and meaningful to the people it serves.

Impact

A human story the organization can use to build connection, understanding and trust.

02 · IHSA

Campaign video

Keep Your Promise

A workplace safety film connecting everyday decisions on
the job to the promises workers make to the people waiting
at home.

Purpose

To create work that is relevant, credible and meaningful to the people it serves.

Impact

A human story the organization can use to build connection, understanding and trust.

03 · AIGS

Introduction video

Introducing the organization and the
purpose behind its work

A strategic video bringing the organization’s people,
purpose and impact together in one clear story.

Purpose

To create work that is relevant, credible and meaningful to the people it serves.

Impact

A human story the organization can use to build connection, understanding and trust.

04 · IHSA

Podcast show

Practical safety conversations people
can use

A podcast show translating workplace health and safety
expertise into accessible conversations for people across
the industry.

Purpose

To create work that is relevant, credible and meaningful to the people it serves.

Impact

A human story the organization can use to build connection, understanding and trust.

05 · Threads of Life

Organizational video

The human impact of workplace
tragedy

A human-centred film about the people affected by
workplace tragedy and the community that helps families
move forward.

Purpose

To create work that is relevant, credible and meaningful to the people it serves.

Impact

A human story the organization can use to build connection, understanding and trust.

Ways to work together

01

Full engagement

Research, insight and strategy carried
through to the form of work the objective
requires.

02

Narrative media

Turning an established direction into film,
podcast or editorial storytelling.

03

Production only

Senior production capability for organizations with a
clear strategy and defined brief.

Start a conversation

Are you looking to
strengthen trust with the
people you serve?

Let’s start a conversation.